What is a good ad? Is it a photo/video? Is it written or said? Are they creative elements that make you really “feel” after contact with them? We believe that…
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Having your WordPress site hacked is not fun. That’s why we at Charleson take security matters very seriously. When running a website, there are some potential security risks beyond your…
When you grab your audience’s attention with an aesthetically pleasing Instagram profile and make them want to stick for a while with a consistent theme and grid, you also have…
In terms of marketing, one of the biggest mistakes companies make is to create a wider target audience than they can effectively cover. When you’re targeting everyone, you’re not targeting…
If you’re a social media marketer, Instagram is most likely at the top of your list. With so many brands on the platform, each uploading their unique content, you must…
As more and more brands search for audiences on the go, SMS marketing is becoming an increasingly important part of effective multichannel marketing. Organizations mistakenly believe that mobile marketing requires…
As millions of people stayed (and still do) at home to combat the spread of COVID-19, we saw a significant increase in internet traffic. Akamai, a major content delivery network…
If you don’t make an effort to get to know your customers on a personal level, your digital marketing efforts will be as useless as a white crayon. If you…
Twitter, Facebook, and Instagram are all excellent platforms for humanizing your brand and engaging with both your followers and other businesses. Are you trying to figure out how to make…
Voice search is the future. Over the last few years, the way people search for information on the internet has changed dramatically. People are increasingly using voice search to find…
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