
The role of marketing has evolved significantly in Kenya. The rise of digitalization has led two marketing strategies to take center stage: Social Media Marketing and Content Marketing. Both approaches…
The role of marketing has evolved significantly in Kenya. The rise of digitalization has led two marketing strategies to take center stage: Social Media Marketing and Content Marketing. Both approaches…
In the modern age of digitalization, the Kenyan business landscape is evolving at a rapid pace. As businesses strive to stay ahead of the competition and reach their target audiences…
You’ve likely heard the term “digital marketing” and wondered what it meant. Even if you already run a business, you may be aware of the growing importance of digital in…
Driving sales, reaching a large audience of people, promoting your products and services as well as improving your brand image using different techniques is our daily work. We ensure that…
Video Marketing Videos are quickly rising as the new marketing tools in Kenya. They are easy to share and if done rightly engage followers as well as attract new customers….
Content marketing requires you to focus on creating and distributing content that is relevant and valuable to attract and retain a selected audience. In order to make it work for…
If you want to increase social media engagement, you’ve got to share relevant, useful, and valuable content to start a conversation, increase trust and loyalty, and build a community. The…
With content marketing emerging as one of the most important marketing skills to have on your resume, mastering the art of writing could be extremely beneficial to your career, as…
Creating a content calendar from the ground up is one of those things that seems to be much more complicated than it actually is. Just the thought of opening a…