In terms of marketing, one of the biggest mistakes companies make is to create a wider target audience than they can effectively cover. When you’re targeting everyone, you’re not targeting…
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If you’re a social media marketer, Instagram is most likely at the top of your list. With so many brands on the platform, each uploading their unique content, you must…
As more and more brands search for audiences on the go, SMS marketing is becoming an increasingly important part of effective multichannel marketing. Organizations mistakenly believe that mobile marketing requires…
As millions of people stayed (and still do) at home to combat the spread of COVID-19, we saw a significant increase in internet traffic. Akamai, a major content delivery network…
If you don’t make an effort to get to know your customers on a personal level, your digital marketing efforts will be as useless as a white crayon. If you…
Twitter, Facebook, and Instagram are all excellent platforms for humanizing your brand and engaging with both your followers and other businesses. Are you trying to figure out how to make…
Voice search is the future. Over the last few years, the way people search for information on the internet has changed dramatically. People are increasingly using voice search to find…
It can’t be said any other way: social media is big business! Now is the time to monetize your following if you haven’t already. With the right strategy, you can…
Social Media management can be a source of stress given that your brand must always be active, posting and sharing daily and which can prove to be quite the challenge….
Creating a content calendar from the ground up is one of those things that seems to be much more complicated than it actually is. Just the thought of opening a…
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